Team competition for Funen high schools 

30 classes and over 600 high school students from Funen participated in Royal Unibrew's Aktiedyst, which lasted for over 30 days. The entire event was set up as a stock challenge where, unlike a traditional competition, the participants formed teams consisting of their respective classes.

Engaging in a team competition might seem unconventional for an individual-focused investment activity. However, fostering dialogue and community is something we value dearly here at Aktiedysten. Therefore, for this activation, it made perfect sense for Royal Unibrew's stock challenge to adopt a team setup, allowing space for discussion and collaboration to emerge as part of the winning strategy. 

Participants had the opportunity to win fantastic prizes for the best performing class, including an inspiring trip for the whole class. All the while, they gained insights into the company behind Royal Unibrew.

SDU Business School Days – Investments Beyond The Obvious!

 Business School Days is an annual event at the University of Southern Denmark (SDU), where students get close to the challenges faced by businesses and society. Traderr was part of this event, serving as an entertaining and educational element.

Traderr took place across all of SDU's campuses, with over 200 students participating and collectively making over 3,000 trades. Feedback from the students revealed that around 28% of the participants used the knowledge they gained at SDU to play the game. 

The stock market is influenced by various factors, many of which contribute to our understanding of businesses and societal challenges. These factors include economic recessions, political uncertainties, competition from other companies, regulations, and technological changes. All of these elements are essential for the future graduates of SDU Business School.

 SDU Business School Days is an event that brings students into close contact with some of the challenges faced by businesses and our society. It spans two weeks, with a strong focus on bridging the gap between theory, practice, and social networking.

A playful approach to financial independence with the share race and Plan F

Financial independence is on everyone's mind, and that includes PLAN F, the German Otto Group's network for women in the financial sector. This voluntary community focuses on equal career opportunities for all genders. Their agenda includes important topics such as the gender pay gap, women in leadership and IT roles, returning to work after maternity leave, career opportunities in all life situations, and the concept of financial independence.

But how do you convey a potentially dry financial topic in a lively and entertaining way? PLAN F chose a playful approach and reached out to Investspiel. After all, investing in stocks can play a significant role on the path to financial freedom. The idea of the PLAN F investment game was born.

For Ulrich Greive from PLAN F, the benefits of an investment game are clear: "An investment game with stocks from different countries and companies offers a fantastic opportunity to learn to invest in a playful way and without risk." The network members agree, and over 300 of them have joined the game. Their knowledge ranges from total beginners to members who already have some experience in the stock market. The result is a beautiful mix of players who help each other in the game chat and share valuable tips.

Several eye-opening moments were reported during the two months of play: one player realized how costly constant buying and selling of stocks can be. His learning: "Do not underestimate the fees." Luckily, this realization came with his virtual play money.

Ulrich Greive hopes that the members will develop a taste for investing and continue to be interested in it after the investment game ends. PLAN F plans to ensure this further through various exciting training courses and financial projects in the future.

We are delighted that PLAN F chose Investspiel for the education of its members, and we wish you all the best for your financial future.

Insight into the business Swapfiets, LIVE from their workshop

One of the keys to understanding the stock market is to understand the companies. After all, as a shareholder, that's where you invest. Therefore, one of the missions of "De Nye Raketter" was to reach out to companies to gain insight into their businesses.

"De Nye Raketter" was a collaboration with Mads Christiansen from New Deal Invest and comedian Stefan Wibling. Like many other beginners, Stefan found it overwhelming to start investing and understand the terminology. Hence, the participants were invited to join his journey, where they could gain knowledge through the ongoing episodes and try things out on aktiedysten.dk

In one of the episodes, the hosts visited the beautiful store of Swapfiet in Copenhagen. They discussed Swapfiet's business model and allowed Swapfiet to set the stage as they wanted before moving on to the rest of the episode.

In addition to the episodes, an investment game was created, accompanied by promotional campaigns on social media, newsletters, and ongoing posts on the inspiration universe.

Learn from your mistakes here so you don´t make it in the real stock market

What do we learn best from? Some say it's from our mistakes, but that can be a costly affair in the stock market. However, not when it's with fictional money, as is the case on Aktiedysten. Here, you can make all the mistakes you want and gain unique learning experiences. That was the focal point when we, along with SPIIR, initiated a stock challenge where the winner was to be found among the lower part of the leaderboard.

Together with SPIIR, we created an activation campaign consisting of a stock challenge and parallel video content. The focus was to make personal finance fun and accessible, just as SPIIR does on their platform, and as we aim to do with the stock market here on Traderr.

With this activation, we created a "safe space" where users could learn about the stock market by making mistakes with fictional money, thus gaining valuable insights that would be costly in the real market. 

. A total of 2,799 users participated in the activation, which ran for 30 days. This allowed us to build a communication flow with newsletters and in-game communication that reached a wide audience.

Investing is for everyone! A good 500 Danes went to Bremen Theater together with Traderr

Isn't investing incredibly boring? It certainly doesn't have to be, and that was a crucial focus of the Invest22 event at Bremen Teater. Sofie Østergaard, Jens Balle, and Jacob Risgaard delivered a series of entertaining and inspiring presentations on investment and its facets.

– I was a little surprised by the diversity among the audience. I had expected to primarily speak with a lot of young people, but that didn't change the fact that it was a fantastic day. It's great that someone organizes such events, and it's awesome to connect with people who are passionate about learning more about investing, - says Jens Balle.

On the day, TV host and entrepreneur Sofie Østergaard made her debut as a speaker, alongside author and lecturer Jens Balle and entrepreneur Jacob Risgaard from "Løvens Hule" and Coolshop. Sofie, Jens, and Jacob are incredibly skilled at using humor in their storytelling, so we are confident that many went home with both inspiration and a smile on their face.

One of the participants of the day was 30-year-old Heidi Maria, who works as a product manager. Heidi Maria had traveled with her partner and friend from Oderse to get some concrete inspiration for her own finances and investments.

– When you don't know much, it's lovely when someone can tell you what to do. And now we could participate in a stock challenge, so I'm looking forward to trying out some strategies on Aktiedysten, - says Heidi Maria.

During the day, a game was created for all participants on Aktiedysten.dk. More than 145 people signed up for the game, where they had the chance to win 1000 kroner over 14 days. All it took was a QR code and a couple of flyers, and we got an extra 14 fantastic days with the participants.

We are working on creating even more for you!

Traderr has long been a tool embraced by teachers in their classrooms, and therefore, we naturally want to do even more for you. Soon, we will be introducing undervisning.aktiedysten.dk. It will be a dedicated page for those using Traderr in an educational setting, whether you are a student or a teacher. So, look forward to the site being ready.

In the meantime, you can visit our inspiration universe, where we have gathered a series of guides and stories from other schools that have utilized Traderr for educational purposes.